1. We’ve been working on an exciting new project…
You might have seen over on our social channels our recent announcement of a new partnership with the Centre for Moving Image. For the past few months the news was kept hush hush as we worked away on building four new sites for the CMI but we finally got to reveal the good news in March. Our Digital Department are working extremely hard at the moment to get everything finished for the launch at the end of May, so keep your eyes peeled! You can read more about the partnership here…
2. Hi We’re Mailchimp, Nice to meet you.
Ed Vickers, Senior Agency Director at Teviot tells us about this Mailchimp campaign that caught his eye last month…
Mailchimp’s new campaign to raise awareness is a clever one. In a nutshell they’ve done a variation on word association with their name, creating campaigns for a number of fictional companies/products/films. The attention to detail and production standards are extremely high, and the content is fantastically engaging, which means dwell times are long.
It reminds me of the work Rockstar did around the back story for Grand Theft Auto 5 creating numerous fictitious products and websites in the real world that related it back to the game.
The message Mailchimp are trying to get across is that, rather than driving home what the brand name is, they want to be known for the personality of their brand, with the belief that the emotional tie to their clients is much stronger.
It’s smart, check it out… my personal favourite is Whalesynth.
3. Visit Scotland / Edinburgh College pitch – OUR WINNING STUDENTS
They were briefed on Monday 20th March and pitched their solution on the Friday to the client. The students were up against their peers from Edinburgh College with the winning students earning a paid internship to develop their idea.
We are extremely proud to announce that our students WON the pitch! Well done Catriona Munro & Christina Giannakou. We can’t wait to see your ideas come to life!
Andy Jamieson from the Design Department shared this website with the whole Teviot team and we’re all in agreement that quite frankly, this website is a stroke of genius! Joe Coleman is a copywriter from Manchester and at first glance his website seems like a simple black design with white text, but look closer and you’ll notice the slider at the bottom that adjusts from ‘Less Hard Sell’ to ‘More Hard Sell’ – and let’s just say it’s like no website you’ve ever seen before. We don’t want to ruin it for you so get clicking that link and have a play around with that slider…
5. Disco Fridays
Here at Teviot, the Digital Department have a little thing they like to call Disco Fridays (probably to keep them sane from all the EIFF work they’re doing at the moment). Every Friday when the clock strikes 4pm they turn the lights off, whip out the smoke machine, turn on the disco lights and blast music for the last hour of the day. But recently our CMO Nick Cole has just found something that is SURE to raise the bar for any future Disco Friday’s (we just have to figure out where to put it)…
You can read more about the disco ball cement mixer here…
6. Japanese Kit Kats
Our social media guru Kate is heading out to Japan today and has promised to bring us all back one of the many weird (and wonderful?) kit kat flavours (check them out in the link here).
This is definitely market positioning and localisation at its most relevant.
Edamame Soybean Kit Kat anyone????