5. The new buzzword – Company Culture
One of the most interesting takeaways was the emphasis that’s now being placed on company culture. I attended a panel discussion by John Peebles, Joy Lewis and Steffen Stäuber about ‘The Power of Company Culture’.
In small businesses and start-ups people are key, as the right people can drive you and your businesses forward in a very powerful way. Those who champion your business values will recognise and bring in like-minded individuals during expansion periods, making your business stronger and increase your chances of success. As a result, caring for the wellbeing of your people couldn’t be more important. A happy working team is not just a ‘nice to have’ – looking after, rewarding and encouraging your people should be top priority and is absolutely fundamental to the smooth running of your business.
Interestingly, Joy Lewis – founder of Adopt an Intern – stressed how the flexibility she offers her employees is reflected back in their loyalty and hard work. It’s clear to see times are changing, with flexi-time and remote working becoming more and more popular, workplaces are evolving into more engaging environments.
Ultimately, a well considered culture will blossom and grow organically within your teams. Creating a passionate and productive team, who know that their efforts contribute to something bigger than themselves which will keep them engaged and more likely to stick around.
Lorna Davidson – Account Executive
Joey Prentice – Account Manager