Strategy

Identity before Destiny

by Craig Hall

Having a clear understanding of where you came from as a brand, and the driving forces that moved you, can provide the foundation to get to where you are meant to be.

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Marketing Strategy

Teviot 10: Content Marketing – The Basics

by Chris Nelson

Content.  Yup, that word again.  It’s everywhere right now isn’t it?  But what is it and how do you make it work for you?  Here are our basic tips on getting you started and making sure your content is spot on.

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Strategy

Internal Culture: What does your brand stand for?

by Chris Nelson

Let’s talk brand culture. What is it? Why is it important? Where does it fit?

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Strategy

Marketing, the Brain and an Axe

by Craig Hall

How well do you understand your customers? How well do you connect with the minds of your audience and their subconscious needs and wants?  

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Marketing Strategy Team

Agency career opportunities – But I’m not a designer!

by Vicki Baty

It’s national careers week this week and to celebrate we wanted to highlight the wide range of career possibilities within creative agencies.

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Marketing Strategy

The Cessation of Celebrity Super Brands

by Chris Nelson

“Brangelina” breakdown: Can Hollywood’s Chief Power Couple rescue and sustain themselves as individual personal brands?

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Strategy

The Ins and Out of Celebrity Endorsement

by Howard Birch

Does having a celebrity as the figurehead of your brand represent good value?

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Design Strategy

You Only Get One Shot

by Alex Barczuk

We live in a visual culture, images capture the imagination and help us understand context without needing to read the fine print. So here’s a look at why professional photography is so important in marketing and how it can make or break a brand.

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Strategy Team Work

Mindmapping: We’re Doomed! We’re Doomed!

by Craig Hall

We are all creative and need tools and techniques to allow our brains to do what comes naturally. Its time to loosen the lines, grab the colours and start moving this race forward!

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Strategy

3 Things We Learned About Branding for the Ageless Millennial

by Kate Walker

Millennial. In our world we see and hear this word daily but what is a millennial, why are they so important and how do you engage them?

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Marketing Strategy

Marvel vs DC, the super battle of the brands

by Gordon Greenan

With the release of Captain America: Civil War today, our resident comic book fanatic takes a look at two of the most well known brands in the world, how they compare and…is it all getting too much?

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Design Strategy Work

A Big RED Reveal!

by Steve Christie

Several years of work for us finally came to fruition today when the first Radisson RED hotel opened its doors to the world.

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Strategy Work

The Architecture of Building Brands

by Ed Vickers

Creating a new brand is never straightforward but good prep work always leads to great results. Ed Vickers discusses the strategic work we did when rebranding property group EDI…

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Marketing Strategy

Mass Marketing is Dead

by Howard Birch

We take a look at the various ways that brands communicate with their customers, examining whether the time is finally up for traditional generic comms or if there is still room for the old ways.

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