Your brand is the personality of your business – image, voice, the lot. We all know the frustration of setting a bad first impression, forever feeling on the back-foot to prove you really are as great/successful/funny/intelligent as you want people to think you are.
This is no different for your start-up, it’s your own identity and your way to differentiate from your competitors. You’ve done all the work on refining your perfect product and service, branding allows you to show that off.Read more3 Min Read
We live in a visual culture, images capture the imagination and help us understand context without needing to read the fine print. So here’s a look at why professional photography is so important in marketing and how it can make or break a brand.Read more Min Read