Marketing Strategy

Teviot 10: Content Marketing – The Basics

by Chris Nelson

Content.  Yup, that word again.  It’s everywhere right now isn’t it?  But what is it and how do you make it work for you?  Here are our basic tips on getting you started and making sure your content is spot on.

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Strategy

Internal Culture: What does your brand stand for?

by Chris Nelson

Let’s talk brand culture. What is it? Why is it important? Where does it fit?

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Work

Teviot’s Monthly Round Up: April

by Kate Walker

Here’s where we round up a few things that have happened in the world of Teviot over the past month that we want to share with you…

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Strategy

Marketing, the Brain and an Axe

by Craig Hall

How well do you understand your customers? How well do you connect with the minds of your audience and their subconscious needs and wants?  

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Work

Teviot’s Monthly Round Up: March

by Kate Walker

Here’s where we round up a few things that have happened in the world of Teviot over the past month that we want to share with you…

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Design

TEVIOT 10: OFFSET DUBLIN 2017

by Kat Summers

Offset is a 3-day design conference held in the Bord Gais Energy Theatre in Dublin, Ireland. Here are my top ten highlights from 2017’s festival.

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Marketing

Teviot 10: 35 years of Coca-Cola ads with Marcos De Quinto

by Chris Nelson

The lol’s, the aww’s and the ones we all remember.  Our 10 best Coca-Cola commercials of the past 35 years.

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Digital Work

We’re working on something new….

by Chris Nelson

We’ve been keeping quiet until now.  BUT, we’re excited to be able to announce a new client we’ve been working with for the past few months.

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Marketing Strategy Team

Agency career opportunities – But I’m not a designer!

by Vicki Baty

It’s national careers week this week and to celebrate we wanted to highlight the wide range of career possibilities within creative agencies.

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Marketing

Teviot 10: LGBT & the brands who are making history

by Kate Walker

In honour of LGBT history month we’ve rounded 10 ads from brands who have shown their support of the LGBT community.

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Digital

Teviot 10: Staying Internet Safe

by Gordon Greenan

Are you internet safe? Have you been pwdned? (Yes that’s a real word). Check out our top 10 recommendations on staying safe online whether you’re a business or personal user.

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Film Marketing Team

Teviot 10: The Best Super Bowl Ads of All Time

by Stephanie Mathena

From the humorous to the heart-wrenching, we share some of our favorite Super Bowl commercials and what makes them so compelling.

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Design

Transatlantic Design – The Best of Both Worlds

by Jim Ramsay

In honour of Homeless Sunday we interview Jim and Steph on the pros and cons of creating their Annual Report for homeless charity Bethany Christian Trust, with 3,742 miles and 6 time zones between them.

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Design Digital Marketing

Teviot 10: Trends for 2017

by Kate Walker

From messenger chatbots and influencer marketing, to location based advertising and modern retro, these are the 10 Teviot Trends for 2017…

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Design

Create › Disrupt › Repeat

by Kristian Labak

What are the rules of design? How do we use/break them to disrupt the norm and make the mundane extraordinary?

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Design Work

You Know You’re a Designer When…

by Jim Ramsay

Pressing tongues firmly against cheeks we look at some of the idiosyncratic traits that makes designers… well designers.

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Marketing Strategy

The Cessation of Celebrity Super Brands

by Chris Nelson

“Brangelina” breakdown: Can Hollywood’s Chief Power Couple rescue and sustain themselves as individual personal brands?

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Strategy

The Ins and Out of Celebrity Endorsement

by Howard Birch

Does having a celebrity as the figurehead of your brand represent good value?

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Team

Trails and Tribulations

by Kat Summers

We’ve put together a montage of our (scant) training so far for The Push 2016. Cue the Rocky IV soundtrack!

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Design Team

Not Your Usual Kind of Camp

by Kim Carpenter

A week of creative collaboration in sunny Portugal.

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Team

Teviot hits the Big Apple!

by Joey Prentice

We’ve had a very well-travelled summer running photo shoots for clients. We’ve already done Edinburgh and Los Angles so here’s a backstage look at our latest creative adventure in New York.

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Design

The Olympic Logo Medal Table

by Chris Muir

A Podium of Olympic Logos.

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Design Strategy

You Only Get One Shot

by Alex Barczuk

We live in a visual culture, images capture the imagination and help us understand context without needing to read the fine print. So here’s a look at why professional photography is so important in marketing and how it can make or break a brand.

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Team

10 Things Teviot: TED talks

by Kirsten Murray

We’ve delved into the world of TED, a platform for ideas worth spreading, to bring you our top ten mind-expanding talks.

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Team

The Push

by Kat Summers

Hike it. Walk it. Run it. – Team Teviot are once again in training for our 3rd year participating in ‘The Push’, a fundraising event of marathon proportions, with our client St Columba’s Hospice.

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Team Work

That’s a Wrap!

by Sara McNaull

Teviot’s team Radisson RED had a busy week last week on our brand model photo shoot in Edinburgh.

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Strategy Team Work

Mindmapping: We’re Doomed! We’re Doomed!

by Craig Hall

We are all creative and need tools and techniques to allow our brains to do what comes naturally. Its time to loosen the lines, grab the colours and start moving this race forward!

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Digital Film Team

Game of Thrones Edinburgh

by Stevie Jefferies

Steven Jefferies explains how his love of Game of Thrones led him to challenge himself to recreate the opening title sequence by bringing Edinburgh to life. WARNING – SEASON 4 SPOILER ALERT!

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Team

10 Things Teviot: International Film

by Kirsten Murray

Being a bunch of film buffs and with the Edinburgh Film Festival starting today, we take a look at our top ten films from around the world.

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Team

Teviot Sports Day

by Steve Christie

As fine a collection of athletic specimens as you’ll (n)ever see lined up for the Teviot Sports day at QSG Field yesterday, here’s how the action unfolded…

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Design

Ladies Wine & Design

by Kat Summers

The Teviot girls went along to the first night of ‘Ladies Wine & Design’ Edinburgh, a conversation series for female creatives

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Team

What is the ‘Why’ of you?

by Jane MacDowall

At the recent global Leadercast event, our Executive Director Jane MacDowall presented her thoughts on personal branding and how we all have the capacity to change the world.

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Digital Team

TEN THINGS TEVIOT: Apps

by Kirsten Murray

There really is an app for everything these days, from face swapping with your cat to popping virtual bubble wrap. We’re on hand to sort the chocolate teapots from the sliced bread with these must-have apps

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Strategy

3 Things We Learned About Branding for the Ageless Millennial

by Kate Walker

Millennial. In our world we see and hear this word daily but what is a millennial, why are they so important and how do you engage them?

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Team Work

Appy Days!

by Steve Christie

The concierge app we designed and developed for Radisson Red has been shortlisted for the Media Post Appy Awards. We’re listed along with Skyscanner and Expedia so it’s a tough crowd!

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Marketing Strategy

Marvel vs DC, the super battle of the brands

by Gordon Greenan

With the release of Captain America: Civil War today, our resident comic book fanatic takes a look at two of the most well known brands in the world, how they compare and…is it all getting too much?

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Design Strategy Work

A Big RED Reveal!

by Steve Christie

Several years of work for us finally came to fruition today when the first Radisson RED hotel opened its doors to the world.

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Strategy Work

The Architecture of Building Brands

by Ed Vickers

Creating a new brand is never straightforward but good prep work always leads to great results. Ed Vickers discusses the strategic work we did when rebranding property group EDI…

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Design Work

Fuelling a RED Revolution

by Steve Christie

We’ve been brand partners with the Carlson Rezidor Group for a long time and when they said they wanted us to develop a new hotel brand, there was an interesting surprise in store…

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Design

Talking Type with Alan Kitching

by Jim Ramsay

Teviot joined one of the world’s foremost gurus of letterpress typography Alan Kitching as he reflected on his illustrious sixty years in just sixty minutes.

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Design Marketing

The Japanese Approach to Advertising

by Jamie Ker

A look at the unique way Japanese businesses advertise themselves.

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Design Team

Creative Obsession: Limiting or Beneficial?

by Stephanie Mathena

Stephanie Mathena from our Minneapolis office takes a look at obsessions and whether their restrictive nature can lead to greater creative heights.

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Design

The Library of Typography

by Kat Summers

We look over a small selection on graphic design and typography books in the hope to inspire more of us to keep print alive!

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Design Team

Mentoring the next generation of designers

by Kirsten Murray

We’ve partnered with Edinburgh College, on their award-winning Mentoring Programme, to help bridge the gap between education and employment.

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Marketing Strategy

Mass Marketing is Dead

by Howard Birch

We take a look at the various ways that brands communicate with their customers, examining whether the time is finally up for traditional generic comms or if there is still room for the old ways.

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