When the UK’s largest cider and beer business comes a knocking, you answer. That’s exactly what we did when HEINEKEN UK asked us to redesign and build their corporate website.
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This was a global initiative by HEINEKEN to rollout their refreshed brand approach across all their European regions. HEINEKEN UK was the first of all HEINEKEN companies to redevelop their website and adopt the new global approach to all their sites, pioneering the way for other regions.
With a relatively short timescale for delivery - the site took a little over 4 months from inception to launch - HEINEKEN UK’s strong relationship with Teviot was key to the success of the project. This project involved a considerable amount of interaction with a number of parties including the HEINEKEN UK global brand and Marketing teams in Amsterdam and Edinburgh, as well as third party hosting suppliers and HEINEKEN NV and UK IT teams to ensure everything ran smoothly.
We worked client with the client to identify their aims and needs and presented this through the project specification document. We studied analytics to identify key areas that could be improved, such as bounce rate and session duration.
Timescales on this project were particularly tight, so to ensure the project ran as efficiently as possible we had regular face-to-face meetings with the client and weekly internal meetings.
Due to the ever-increasing requirement for mobile accessibility the new site is fully responsive, allowing the same rich experience to be delivered on any device and utilises a fully mobile approach to the design. The site was designed using the latest and best UX techniques, we used data from the previous site to arrange the structure and content accordingly.
As well as creating the striking new front end, Teviot also developed a fully bespoke CMS solution to encourage internal management of the site content; allowing a full workflow management system to ensure the release of information in a timely and appropriate manner.
The new Heineken site has resulted in some positive uplift in user stats, with dwell time increasing by 18% compared to the old site over an identical time period.
Additionally there has been a 33% increase in traffic time on the core product brand pages of the site. Finally, having moved the site from a static site to a responsive site, there has been an 80% increase in new mobile visitors.